I’m Michele Rinaldi, CEO and co-owner of WLF Import. Though new to the wine import world, I bring full dedication and curiosity. My roots are in Italy, where wine-making was a family tradition. I’m passionate about connecting people to wine stories. 

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Extroverted and curious, I’m passionate about sharing the good things nature offers-especially wine.

After a year of traveling the world, I came home with a mission: to bring quality, tradition, and joy to the table through every bottle.

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After nearly two decades leading international business in automation and innovation, I turned a lifelong passion into WLF Import. For me, wine is a bridge between cultures, people, and values. I bring vision and strategy to our mission: sharing the best of Italy one bottle at a time.

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